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Client:
CapitalStream
Campaign:
Linear Scale
Title:
"Relative Quantity"
Objective: Position CapitalStream as the high-volume solution for online finance automation.
Problem: Get noticed in the dry pages of banking and finance journals.
Solution: Humor. How many finance ads do you see referencing rap songs and plastic surgeons? This campaign gave CapitalStream a smart, fresh voice and raised a few cheekbones along Rodeo Drive.
NOTE:
The client was ecstatic, reporting great feedback from customers who loved the campaign.
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