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Client:
Microsoft Press
Campaign:
The Get Smart Sweepstakes
Title:
"Banner Ad"
Objective: Drive customers to a registration page where they can enter a promotional sweepstakes and learn more about Microsoft Press books.
Problem: Make people click.
Solution: Keep it simple. We made the look clean and the message clear, and let Microsoft's credibility speak for itself. No flash. No special effects. Just a smart ad that drew leads.
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