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Client:
SAP Human Resources
Campaign:
Think Ahead
Title:
"Subway"
Objective: Create a series of ads to build awareness and generate leads for one of the world's largest software companies.
Problem: Compete with PeopleSoft and Oracle. SAP's rivals had staked out strong market positions, even though the SAP HR solution had greater capability in several key areas.
Solution: Position SAP as a thought leader in HR, with smart, future-ready products. “Subway” tells how SAP HR can help build and retain a talented workforce. Campaign results were five times the client's expectations.
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