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Client:
Lucent Technologies
Title:
"Connect!2000"
Objective: Create a theme, name, and logo for Lucent's 2000 CRM (Customer Relationship Management) conference.
Problem: Keep it corporate without being cliché.
Solution: The Connect!2000 name reflects one of the few occasions you will see our employment of the often over used exclamation point (note placement in middle of name, rather than end). The logo expresses conference spirit with bright, positive colors and energetic typography. An abstract image of chain links reinforces the connection theme.
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