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Client:
Northland Services
Title:
"Containers"
Objective: Develop new corporate ID for the Seattle-based transport company.
Problem: Northland Services expanded its marine freight operations in the North Pacific by merging with the Glacier Marine Company. Hence, the need for a new identity that retained the history and value of the Glacier Marine brand.
Solution: Our solution leveraged the Glacier brand, integrating the maritime theme and colors. Sturdy containers replaced the old Alaska mountainscape, reiterating the message of a growing transport company.
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