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Client:
Participate.com
Title:
"Participate!live"
Objective: Create logo for Participate.com Webcasts.
Problem: Participate.com, an online community company based in Chicago, hosted a series of Webcasts designed to educate C-level (CEO, CIO, CFO) customers on the value of online community. Our task was to come up with a name and logo that captured the flavor and “live” nature of the Webcast.
Solution: We combined two active words. When executed cleanly and simply with a yellow spotlight graphic on the word “live” it conveys a dynamic sense of entertainment, which plays well with the live interactive format. Note the interesting employment of the exclamation point.
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