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Client:
Index Sensors & Controls
Title:
"Fire and Ice"
Objective: Design a capabilities brochure that expresses the company's aggressive and positive approach to engineering and custom-product development.
Problem: Most of the company's products are fairly pedestrian to look at—switches, sensors, electronic controls, etc. Tough to build a compelling story around.
Solution: We built the story around the industrial and transportation environments in which the products have to perform: heat, moisture, dirt, vibration. The result is a dramatic piece that really emphasizes Index's ability to build components that stand up to environmental abuse for years and years.
NOTE: This piece won a bronze Summit award for graphic design and copywriting.
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