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Client:
KD1
Title:
"New and Improved"
Objective: Develop a new identity and collateral system. Help position the company for an equity event.
Problem: Change a dryish, technical-looking and sounding (Knowledge Discovery One) brand to one that would resonate with a Web-savvy, e-commerce, dot-com influenced world (these after all, were the high-flying days of 1999).
Solution: Shortened the name to KD1. Created a bright, colorful, simple, graphic ID and extended it to other marketing components, including collateral system and Web.
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