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Client:
Seattle's Best Coffee
Title:
"No Summer Blues"
Objective: Promote Seattle's Best Coffee wholesale division, which provides premium coffee for office delivery service.
Problem: Elevate the image of typical office coffee service from pedestrian and commodity-oriented to that of the client's upscale coffeehouses.
Solution: “Mood” copy. Elegant use of type. Lush design and nice photography that almost lets you smell the coffee beans imported from exotic locales around the world.
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