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Client:
SAP Human Resources
Title:
"Executive Information Kit"
Objective: Develop fulfillment for inquiries related to SAP's big-ticket, corporate HR software.
Problem: Long (12—18 month) sales cycle and wide range of titles and functions among prospects required differing materials—but for the sake of simplicity, deadline, and budget, we did not want to produce an overwhelming mishmash.
Solution: We created a kit that was both whole and modular. Its elements resonate with different constituencies—allowing for multiple touch points at various places in the sales cycle. Components include video CD, case studies, FAQs, and more. Part of a large, integrated, lead-generation campaign.
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