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Client:
SAP Campbell
Title:
"Big Apple"
Objective: Two-pronged objective: To promote our client's booth at the National Retail Federation trade show in New York to 5,000 attendees, and to promote an off-site event at the New York Stock Exchange to a select group of 300.
Problem: Big trade shows typically have several off-site events competing for the attention of a select few executive attendees.
Solution: This lumpy box contained oversized Big Tickets to the hottest event in the Big Apple. Client reported “overwhelming” response to both events (200 of 300 invitees showed up at the NYSE event). A big bang for a modest buck.
NOTE: Agency won three creative awards for this piece.
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