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Client:
March of Dimes
Campaign:
Take the Call
Title:
"Wristband"
Objective: Get business executives in Washington state to “Take the Call” from March of Dimes volunteers. This mailer followed a month-long campaign of radio and print ads.
Problem: Be memorable. Get opened. This audience gets flooded with solicitations for good causes.
Solution: The three-dimensional, lumpy mailer is one of our favorite (and most effective) tactics, and we used it here to reinforce the themes from our earlier print and radio work. A tiny hospital ID bracelet dramatically illustrates the problem of premature births and helps identify the March of Dimes' mission. Each box drives home our message: “Take the Call.”
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