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Client:
Mosaix
Title:
"Seattle Board Game"
Objective: Attract attendees to 1999 Mosaix User Conference.
Problem: Attract attendees to 1999 Mosaix User Conference.
Solution: We used the problem as an advantage: Seattle was the venue, and the city absolutely sparkles with gorgeous weather in August. Many prospects were based in the East and Midwest where summer heat and humidity are insufferable. We used the “Seattle Board Game” as a vehicle to extol the virtues of the city. The game included dice and playing pieces. The copy pokes some good-natured fun at Seattle icons such as coffee, rain, and Microsoft. The illustrations were done by agency principal Tim Hodgson.
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