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Client:
SAP HR
Title:
"The Clock Is Ticking"
Objective: Drive leads for large, enterprise-HR software application.
Problem: Penetrating the defenses of HR executives.
Solution: Hodgson/Meyers signature lumpy mailer. (Once again, the H/M mantra, “It ain't gonna be read if it ain't opened.”) This piece was integrated with our “Future” print ad campaign, which suggested that future HR staffing challenges need to be addressed now by forward-thinking HR executives. The box contains an actual working millennium clock that continually counts down the seconds until the year 2010.
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