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Client:
Yesmail
Title:
"School Lunch"
Objective: Educate advertising agencies on the benefits of email marketing.
Problem: We agency types are as jaded and resistant to marketing as they come.
Solution: Food. Lumpy mailer has a little fun with school cafeteria food, offering a “Free School Lunch.” Yesmail would hit the major advertising meccas (New York, Chicago, Atlanta, Kirkland) and visit agencies during lunch hours, while providing 55 minutes of email marketing schooling.
Client remarks: “The mailer is really performing. We have well over 35 meetings directly from the mailer. It looks great and is a really tight piece. You guys hit it as always. Thanks for the great work!”
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