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Client:
Puget Sound Business
Journal
Title:
"Business Leaders Get It."
Objective: Evaluate Puget Sound Business Journal brand. Find a position that represents and speaks to all the weekly business paper's internal (Editorial, Advertising, Circulation, Classifieds, Events, Sponsorships, etc.) and external constituencies (Readers, Advertisers, Sponsors, etc.)
Problem: Our research showed the brand wasn't broken, it just needed articulation and focus. Consistent application. And a tagline with some "juice."
Solution: A campaign revolving around the proposed tagline of "Business Leaders Get It." The tagline has been incorporated into an internal and external launch. Examples of the work follow.
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