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Client:
SAP Campbell
Title:
Oh say can you see?
Description: This 18-month campaign included print ads, magazine inserts (Ask us about how effective inserts can be! This one got double the reader recall than any other ad in the issues it ran), Web redirects and surveys, six direct mail pieces, digital video, Flash product demos, and trade show and event promotions. All tied to a simple, but very powerful, yellow blindfold graphic.
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