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Client:
SAP-HR
Title:
“Think ahead and ahead and ahead.”
Description: A positioning and lead generation campaign. Print ads, banner ads, and “lumpy” direct mail to drive leads. A fulfillment package (including an Executive Q&A, case studies, and a customer testimonial CD-ROM) to position the client as a “Thought Leader” in the HR industry. A Web and email campaign as secondary reinforcement. After just one month, the campaign results were five times the client's expectations.
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