• By Client
  • Applied Systems
  • CSG Systems
  • F5
  • Fair Isaac
  • HomeStreet Bank
  • Meydenbauer Convention Center
  • Perkins Coie
  • Puget Sound Business Journal
  • Get Noticed!

• By Capability

• Integrated Campaigns
• Advertising
• Web
• Sales Tools
• Brand
• Get Noticed!

Home / Work / Advertising / March of Dimes / "Take the Call: IV"

Objective: Raise awareness of March of Dimes and soften beachhead for telephone campaign targeting Washington business executives.

Problem: Our research showed that while most people have a favorable opinion of the March of Dimes, there's low awareness of the agency's mission: saving babies.

Solution: A campaign on the perils of prematurity. It compares necessary, but artificial, life-saving devices to life in a mother's womb. Rather than showing obligatory baby pictures, we use unusual imagery. The IV bag, for example, illustrates a health problem faced by undersized premature babies: the inability to breast-feed. This campaign won numerous national gold creative awards.