PhysioControl / "The Future of Lifesaving Has Arrived"

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Objective: Build awareness for the launch of a series of portable defibrillating products.

Challenge: With lifesaving equipment such as these products, emergency response teams want to know the key specs but also want to get their hands on them.

Solution: To feature the three offerings, Hodgson/Meyers developed a series of integrated microsites, each of which included full specs, three-dimensional demos and interactive demos, allowing the users to get a real-world feel for the products.