
Applied Systems / "People Power"
Objective: Applied Systems offers some of the most robust insurance agency management software in the industry. Our goal was to rebrand the company via its website and other communication vehicles, to capture the simplicity and excitement of the products they produced.
Challenge: Inject warmth, personality and approachability into a site that was very elementary and information based.
Solution: From the introduction of warm colors to using an engaging Applied employee, Hodgson/Meyers brought life to an otherwise lifeless site. Customer testimonials were also used to help bring forward the human element of the company. The takeaway? Not only did Applied make great products, they were a great group of people with which to work.


