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Home / Work / Creative Development / Perkins Coie / "Great Companies"

Objective: Perkins Coie is the largest, most respected law firm in the Northwest. Our job was to help extend the law firm's awareness to other cities in the U.S. in which it had practices.

Challenge: Avoid myopic, sometimes arrogant advertising typical of large law firms.

Solution: The "People Who Make Great Companies Work" campaign showcases Perkins Coie's blue chip client roster. But it's done in a different and elegant way, using people "behind the scenes."

Results: Perkins Coie has extended the campaign theme into the company's primary brand position, "Perkins Coie, Legal Counsel to Great Companies." The law firm is rolling it out through a variety of vehicles including annual reports, recruiting tools, and a new website.