F5 / "Heavy Traffic"

Interactive Product Demo
Interactive Product Demo

Objective: Help introduce new hardware product, called Viprion to, IT audiences. Viprion handles massive amounts of internet traffic and transactions for large organizations.

Challenge: Communicate the modularity of the product in an engaging way to younger male IT buyers.

Solution: Hodgson/Meyers created an interactive piece, which focused on the unique Viprion design, with aggressive rock music appealing to the demographic. The first part of the piece showed off the modularity of the components, while the second part allowed the user to self-interact and explore the Viprion in more detail.