
Fair Isaac Corporation — Minneapolis, MN
Fair Isaac (now FICO) is a $700 million public company. Businesses in 80 countries, including the world's largest financial, insurance, and telecommunications firms, use Fair Isaac analytics and decision applications. Hodgson/Meyers was engaged to deliver marketing strategy and planning, and a wide range of marketing programs and lead generation campaigns. Many were derived from Hodgson/Meyers SpikeAngle™ methodology.
Featured Work
- Project:
Capability: - "Global Leaders"
Web
- Project:
Capability: - "Dial It Up"
Integrated Campaigns
- Project:
Capability: - "Expose the Wolf"
Integrated Campaigns
- Project:
Capability: - "The Fraudsters are Coming!"
Sales Tools




