Fluke / "It's a Tight, Tight World"
Video
Video Landing Page
Objective: Create pre-launch excitement—buzz—for a new line of Fluke clamp meters featuring a revolutionary attachment.
Challenge: Create a non-dialogue video that could convey the product benefits when viewed in 37 different countries.
Solution: Fluke's new iFlex, a flexible current probe, allows electricians to take measurements in very tight places. Hodgson/Meyers developed a video that humorously portrayed the many tight places—from small beds to tiny lunch pails to narrow parking spaces—that an electrician faces every day. Thankfully, with the Fluke iFlex, electricians don't have to feel squeezed on the job.
Results: Response to the video has been tremendous. It is considered one of the best marketing devices ever produced by Fluke. This video, along with an integrated campaign of prints ads, banner ads, DM and microsite helped make this one of the most successful product launches in Fluke history—exceeding global forecast by 20%.
