HomeStreet Bank / "HomeStreet Gets Business"
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Objective: Build awareness of HomeStreet's business banking capabilities. Tout HomeStreet's substantial lending power and position HomeStreet as a regional bank.
Challenge: Research showed that most people thought of HomeStreet strictly as a consumer bank and home loan lender. Many people weren't even aware that HomeStreet offered business banking. Hodgson/Meyers needed to expand how people thought about the bank.
Solution: Hodgson/Meyers launched "HomeStreet Gets Business", an integrated campaign (print, interactive and radio) that targeted business owners. Tempered with a touch of humor, the ads salute business owners for the long hours they put in and the risks they take to make our economy go. The ads communicate that not only does HomeStreet understand what it takes to make a business succeed, it has the power to help.
Results: The campaign helped HomeStreet grow its business customers in a tough economic business climate.
