Applied Systems / "Seize the Day"

Campaign Interest Piece - ButtonsClick to Enlarge
Campaign Interest Piece - Buttons
Campaign PostcardClick to Enlarge
Campaign Postcard
Campaign MicrositeClick to Enlarge
Campaign Microsite
Campaign EmailClick to Enlarge
Campaign Email
Campaign BrochureClick to Enlarge
Campaign Brochure

Objective: To accompany their rebranding effort, Applied Systems wanted to remind/educate the market of their new product offerings and generate leads.

Challenge: Applied hadn't been active in their industry from a marketing standpoint.

Solution: Hodgson/Meyers developed an integrated lead generation and nurturing campaign, featuring offline creative mailers, online properties, product demo videos, telemarketing, progressive analytics, and Search marketing. Six different versions of direct mailers were developed for small, medium and large agencies, as well as the US, Canadian and French Canadian markets.

Results: In an industry where .05% response rates are common, Seize the Day averaged a 2.0% response rate. Email outreach and supportive off-line mailings drove nearly 1,300 unique visits to product demo videos created for the campaign. A total of 97 qualified leads marked the effort an unqualified success.