Northland Services / "Shipping Gets Amazing"

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Objective: Northland has been delivering cargo to Alaska and Hawaii by barge for more than 30 years. While well-respected, the company sought to strengthen their market share with a rebranding campaign, as expressed through a new website.

Challenge: Modernize the brand, and add a more human element, without eliminating the company's deep legacy in the shipping industry.

Solution: Hodgson/Meyers gave Northland a new and contemporary look. Dramatic visuals and compelling copy told of amazing shipping stories, from the shipping of a large Smithsonian telescope to Hawaii to the delivery of a monstrous generator to the outer edge of Alaska.

Results: This website just launched.