Meydenbauer Convention Center / "Facelift"
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Objective: Meydenbauer Center, a mid-sized convention facility in Bellevue, WA, wanted to reintroduce local meeting planners to their new, renovated facilities and persuade them to schedule events there in the future.
Challenge: Many local meeting planners considered Meydenbauer Center a second tier convention center. They were unaware of the major renovation the facility recently underwent.
Solution: Turning the local perception of Bellevue as an upscale, image conscious (some might even say snooty) city to an advantage, this ad campaign focused on the extensive renovation of the Meydenbauer Center as a "face lift" or "makeover." The campaign generated an exceptional amount of interest from local meeting planners, who began to see Meydenbauer Center as a premier location.
