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Home / Work / Interactive / UC4 / "Automatic"

Objective: UC4 makes sophisticated software that helps companies automate appropriate business and IT processes. Tell the automation story for a general demographic.

Challenge: This automation is extraordinarily complex. How do you simplify the automation story for business audience?

Solution: Hodgson/Meyers developed an animated video that used rhyming words and images that morphed from one to another to simply and entertainingly explain UC4's business.

Results: Used as the primary animation on the homepage of the company's website, this video successfully portrayed all of UC4's benefits in a fun, easy-to-follow video. And used as the primary corporate story video at every trade show and industry event UC4 attends.