• By Client

• Applied Systems
• CSG International
• F5
• Fair Isaac
• Fluke
• HomeStreet Bank
• Northland Services
• Perkins Coie
• Puget Sound Business Journal
• Windstream Communications
• UC4
• Get Noticed!

• By Capability
  • Integrated Campaigns
  • Creative Development
  • Interactive
  • Video
  • Brand
  • Get Noticed!

Home / Work / Brand / UC4 / "Rethink Automation"

Objective: UC4 makes sophisticated software that helps companies automate appropriate processes of their business operations. Hodgson/Meyers was engaged to help rebrand the company and develop messaging that clearly defined UC4's offering.

Challenge: Elevate the UC4 brand to be relevant and mission critical to their customers' operations. Lift the conversation out of IT and into the C-suite.

Solution: Through extensive research, client workshops, positioning, messaging work, and graphic development, Hodgson/Meyers gave UC4 a new positioning and visual brand foundation. The type-treatment logo, in particular, is striking and noticeable in its simplicity, especially in a high-tech market dominated by visual clutter.

Results: Serving as the basis for their new corporate website and extensive outreach campaigns, the re-brand successfully elevated UC4 from back office IT player to a relevant, mission critical partner that automates IT and business processes across physical, virtual and cloud-computing environments.