F5 / "F5 is Everywhere"

Web Site Home Page

Product Web Page

Web Site Home Page: Germany

Web Site Home Page: France

Objective: Redesign the F5 website to make it more accessible and communicative to business and C-Level audiences, and to reflect the new positioning and brand that Hodgson/Meyers had created. The previous site was heavily targeted to an IT audience and in the technical "weeds."

Challenge: Engage C-Level Executives, while retaining the information and credibility that IT professionals needed.

Solution: Hodgson/Meyers greatly simplified the navigation, page structure and content. Overview copy was scaled and simplified. The deeper into the site, the more technical the content became. Overall, the site was considerably cleaner, more approachable and visually interesting.