Windstream Communications / Ongoing Customer and Prospect Campaigns

Ongoing customer and prospect campaignsClick to Enlarge
Ongoing customer and prospect campaigns

Objective: Introduce various product offerings via direct mail to small business customers and prospects.

Challenge: Small business owners are inundated with offers for various products and services. With an average of five pieces of mail a day, that's more than 1,500 pieces a year. How can Windstream stand out in such a crowd?

Solution: In the span of two years, Hodgson/Meyers has developed more than 300 direct response campaigns to promote new services to existing Windstream business clients, as well as reach targeted business prospects. H/M has produced everything from letter kits to direct mail, lenticular efforts to three-dimensional pieces.

Results: H/M has developed DM campaigns for Windstream's Enterprise and Small Business markets, as well as corporate messaging for a significant acquisition. In 12 months, we helped Windstream increase the number of its business customers by 100,000. In addition, our work has helped the company grow from a regional provider in the Southeast to a nationwide carrier with more than 450,000 business customers, including most of the Fortune 500 companies.